Type & Color

Color Palette

The IAMX colors are as diverse as people and their identities itself. The primary color is a vibrant blue, used for the logo and interaction elements. Secondary colors are used for highlighting the brand to stand out in the world of Self Sovereign Identities.

Color
HEX
RGB
CMYK

IAMX Blue

0081FF

0/129/255

79/50/0/0

IAMX Dark Blue

0342BA

3/66/186

94/74/0/0

IAMX Purple

741BB3

116/27/179

76/88/0/0

IAMX Pink

EC2E89

236/46/137

0/90/1/0

IAMX Red

FA0A28

250/10/40

0/95/78/0

IAMX Dark Orange

FF630B

255/99/11

0/71/92/0

IAMX Orange

F6A628

246/166/40

0/41/89/0

IAMX Yellow

FFD50D

255/213/13

1/15/92/0

IAMX Light Green

B5E232

181/226/50

38/0/88/0

IAMX Green

6ACF31

106/207/49

60/0/95/0

IAMX Turquoise

6CCEB9

108/206/185

57/0/36/0

IAMX Petrol

05928E

5/146/142

80/20/47/4

Black

000000

0/0/0

91/79/62/97

White

FFFFFF

255/255/255

0/0/0/0

Typeface

Space Grotesk is a Google font and can be downloaded here.

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